Seminar on Technology-Driven Business Strategies and Models in the 5th Industrial Revolution

We are very pleased to welcome Prof. Tung Bui from the University of Hawaiʻi at Mānoa Shidler College of Business to our Advanced Business Analytics seminar this wintersemester. On November 2 and 3, he will offer a block seminar on “Technology-Driven Business Strategies and Models in the 5th Industrial Revolution” and supervise students in a corresponding project work.

The seminar is centered around the dynamic world of e-business and e-commerce within the evolving landscape of the 5th industrial revolution. This transformative era is characterized by the widespread adoption of cutting-edge technologies like big data, IoT, AI, and cognitive systems. It places a strong emphasis on sustainability, human-centered approaches, and the cultivation of responsible and ethical information systems (IS) within the business sphere.

For more information, please see below. We are really looking forward to it.

Tentative Content

• Introduction to the 5th Industrial Revolution
• Theories of Innovation and Entrepreneurship
• Navigating the Digital Transformation Landscape
• Tools for Idea Generation and Validation: E-Business Strategies, Value Propositions, Business Model Generation, Proof-of-Concepts and Prototyping, Marketing Strategies, Cost-Benefit Analysis, and Financial Planning
• Hands-On Group Projects