Dr. Pavlina Kröckel
Dr. Pavlina Kröckel
School of Business, Economics and Society
Management Intelligence Services (MIS) Research Group
Lange Gasse 20
90403 Nürnberg
- Phone number: 0911 5302-95477
- Fax number: 0911 5302-95379
- Email: pavlina.kroeckel@fau.de
- Website: https://wi2.fau.de/person/kr/
Office hours
by appointment only (please send an email)
Research Projects
- Trustable and Responsible AI (TR-AI) for decision support in healthcare (Habilitation Project)
- Intelligence-driven strategies and tactics in team sports
Course Responsibilities
Awards
- DOSB Wissenschaftspreis 2019/20
- Fakultätsfrauenpreis 2022
Work Experience
| 2011-2012 | Student Research Assistant at Fraunhofer Supply Chain Services Nuremberg |
| 2012-2013 | Student Research Assistant at the Chair of Information Systems II of the University of Erlangen-Nuremberg |
| 2012-2013 | Intern at adidas Group, Global IT, CoE Marketing |
| 2013-2019 | Ph.D. student at the Chair of Information Systems II of the University of Erlangen-Nuremberg |
| 2019 – 2021 | Post-Doc and Consultant Smart Data in Football, RedBull Football Academy Salzburg |
| Since 2022 | Habilitation candidate |
Education
| 1985 | born in Bulgaria |
| 2003 | Abitur in Macedonia |
| 2003-2007 | International Relations, Bachelor Degree at SWU Neofit Rilski, Blagoevgrad, Bulgaria |
| 2010-2013 | International Business Studies, Master of Science at University of Erlangen Nuremberg |
| 2013-2019 | Ph.D. studies |
Publications
2022
- , , :
Sports marketing innovation: increasing fan engagement via innovative statistics from facial emotion recognition
4th International Conference Business Meets Technology (BMT22) (Ansbach, 7. July 2022 - 9. July 2022)
Open Access: http://ocs.editorial.upv.es/index.php/BMT/BMT2022/paper/view/15631
URL: http://ocs.editorial.upv.es/index.php/BMT/BMT2022/paper/view/15631
BibTeX: Download
2020
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Process Mining of Football Event Data: A Novel Approach for Tactical Insights Into the Game
In: Frontiers in Artificial Intelligence 3 (2020), p. 47
ISSN: 2624-8212
DOI: 10.3389/frai.2020.00047
URL: https://www.frontiersin.org/articles/10.3389/frai.2020.00047/full
BibTeX: Download
2019
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Big Data Event Analytics in Football for Tactical Decision Support (Dissertation, 2019)
URL: https://opus4.kobv.de/opus4-fau/frontdoor/index/index/year/2019/docId/12365
BibTeX: Download
2017
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Decision Support Enhancement for Player Substitution in Football: A Design Science Approach
Business Information Systems Workshops (Leipzig, 6. July 2016 - 8. July 2016)
In: Abramowicz, Witold; Alt, Rainer; Franczyk, Bogdan (ed.): Business Information Systems Workshops 2017
DOI: 10.1007/978-3-319-52464-1_33
URL: https://link.springer.com/chapter/10.1007/978-3-319-52464-1_33
BibTeX: Download - , :
Tactical Insights from an Underdog Team: Network analysis of Iceland in the Euro 2016 against the teams of Portugal and England
Third European Conference on Social Networks (EUSN2017) (Johannes Gutenberg-University, Mainz, 26. September 2017 - 29. September 2017)
Open Access: http://www.eusn2017.uni-mainz.de/files/2016/08/EUSN2017_Book-of-Abstracts_25_09.pdf
URL: http://www.eusn2017.uni-mainz.de/files/2016/08/EUSN2017_Book-of-Abstracts_25_09.pdf
BibTeX: Download - , , :
Dynamic Network Analysis of the Euro2016 Final: Preliminary results
The Fourth International Symposium on Social Networks Analysis, Management and Security (SNAMS-2017) (Vienna House Diplomat Prague, Czech Republic, 21. August 2017 - 23. August 2017)
DOI: 10.1109/FiCloudW.2017.98
URL: http://ieeexplore.ieee.org/document/8113780/
BibTeX: Download - , , :
Emotions and fashion recommendations: evaluating the predictive power of affective information for the prediction of fashion product preferences in cold-start scenarios
International Workshop on Web Personalization, Recommender Systems and Social Media at the International Conference on Web Intelligence (Leipzig, Germany, 23. August 2017 - 23. August 2017)
In: Proceedings of the International Conference on Web Intelligence, New York, NY, USA: 2017
DOI: 10.1145/3106426.3109441
BibTeX: Download
2016
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Decision support system for player substitution in football - prototypical implementation
(2016)
BibTeX: Download
(Working Paper) - , :
Sentiment Classification and Visualization of Product Review Data
In: Hofmann, M., Chisholm, A. (ed.): Text Mining, Web Mining, and Visualization Use Cases Using Open Source Tools, Boca Raton, USA: Chapman & Hall/CRC Data Mining and Knowledge Discovery Series, 2016 (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)
ISBN: 9781482237573
BibTeX: Download - , :
Nutzenpotenziale von Augmented Reality im Einzelhandel
In: Medienproduktion : Online-Zeitschrift für Wissenschaft und Praxis (2016), p. 16 - 19
ISSN: 2193-7699
Open Access: http://zs.thulb.uni-jena.de/servlets/MCRFileNodeServlet/jportal_derivate_00246598/MP_OZWP_2193-7699_2016-09.pdf
BibTeX: Download
2014
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Identifying Sports Talents by Social Media Mining as a Marketing Instrument
2014 Annual SRII Global Conference, SRII 2014 (San Jose, CA, 23. April 2014 - 25. April 2014)
In: Global Conference (SRII), 2014 Annual SRII 2014
DOI: 10.1109/SRII.2014.38
BibTeX: Download
Supervised Student Reports (excerpt)
- Design and implementation of an analytical football database to support data-driven decision making in sports
(Marvin Habermann; Master Thesis; 2016) - Wearable technology in amateur football – A case study
(Adrian Pomayr; Bachelor Thesis; 2017) - Tracking in handball – An overview and analysis of the potential opportunities
(Björn Eberhardt; Bachelor Thesis; 2016) - Evaluation of Tracking Systems in Soccer for the Purpose of Player Substitution
(Andreas Kelz; Bachelor Thesis; 2016) - The Potential of Wearable Technology in Amateur Football – A qualitative study
(Moritz Zieglmeier; Bachelor Thesis; 2016) - Measuring the effectiveness of sports sponsorship on social media – by the example of football players sponsored by adidas
(Julia Serafin; Bachelor Thesis; 2016) - Determinants of player substitution in football – A qualitative study
(Isa Tümer; Bachelor Thesis; 2016) - Predicting the outcome of football matches – A Literature Review
(Raphaela Dung Nguyen; Bachelor Thesis; 2016) - Effectiveness of Sport Sponsorship – A Literature Review
(Florian Krenzel; Bachelor Thesis; 2015) - Gamification in Sports Marketing
(Michael Schulz; Bachelor Thesis, 2015) - The Connected Customer: Designing a self-service information assistant application for Smart Glasses in retail
(Daria Eichner; Master Thesis, 2014)