Dr. Pavlina Kröckel
Research Projects
ResearchGate Profile
Course Responsibilities
Awards
Work Experience
2011-2012 |
Student Research Assistant at Fraunhofer Supply Chain Services Nuremberg |
2012-2013 |
Student Research Assistant at the Chair of Information Systems II of the University of Erlangen-Nuremberg |
2012-2013 |
Intern at adidas Group, Global IT, CoE Marketing |
2013-2019 |
Ph.D. student at the Chair of Information Systems II of the University of Erlangen-Nuremberg |
2019 – 2021 |
Post-Doc and Consultant Smart Data in Football, RedBull Football Academy Salzburg |
Since 2022 |
Habilitation candidate |
1985 |
born in Bulgaria |
2003 |
Abitur in Macedonia |
2003-2007 |
International Relations, Bachelor Degree at SWU Neofit Rilski, Blagoevgrad, Bulgaria |
2010-2013 |
International Business Studies, Master of Science at University of Erlangen Nuremberg |
2013-2019 |
Ph.D. studies |
Publications
2024
2023
2022
2020
2019
2017
- Kröckel P.:
Decision Support Enhancement for Player Substitution in Football: A Design Science Approach
Business Information Systems Workshops (Leipzig, 6. July 2016 - 8. July 2016)
In: Abramowicz, Witold; Alt, Rainer; Franczyk, Bogdan (ed.): Business Information Systems Workshops 2017
DOI: 10.1007/978-3-319-52464-1_33
URL: https://link.springer.com/chapter/10.1007/978-3-319-52464-1_33
BibTeX: Download
- Kröckel P., Piazza A.:
Tactical Insights from an Underdog Team: Network analysis of Iceland in the Euro 2016 against the teams of Portugal and England
Third European Conference on Social Networks (EUSN2017) (Johannes Gutenberg-University, Mainz, 26. September 2017 - 29. September 2017)
Open Access: http://www.eusn2017.uni-mainz.de/files/2016/08/EUSN2017_Book-of-Abstracts_25_09.pdf
URL: http://www.eusn2017.uni-mainz.de/files/2016/08/EUSN2017_Book-of-Abstracts_25_09.pdf
BibTeX: Download
- Kröckel P., Piazza A., Neuhofer K.:
Dynamic Network Analysis of the Euro2016 Final: Preliminary results
The Fourth International Symposium on Social Networks Analysis, Management and Security (SNAMS-2017) (Vienna House Diplomat Prague, Czech Republic, 21. August 2017 - 23. August 2017)
DOI: 10.1109/FiCloudW.2017.98
URL: http://ieeexplore.ieee.org/document/8113780/
BibTeX: Download
- Piazza A., Kröckel P., Bodendorf F.:
Emotions and fashion recommendations: evaluating the predictive power of affective information for the prediction of fashion product preferences in cold-start scenarios
International Workshop on Web Personalization, Recommender Systems and Social Media at the International Conference on Web Intelligence (Leipzig, Germany, 23. August 2017 - 23. August 2017)
In: Proceedings of the International Conference on Web Intelligence, New York, NY, USA: 2017
DOI: 10.1145/3106426.3109441
BibTeX: Download
2016
- Davcheva P., Schuster B., Hille M., Götz R., Zhang J.:
Decision support system for player substitution in football - prototypical implementation
(2016)
BibTeX: Download
(Working Paper)
- Piazza A., Davcheva P.:
Sentiment Classification and Visualization of Product Review Data
In: Hofmann, M., Chisholm, A. (ed.): Text Mining, Web Mining, and Visualization Use Cases Using Open Source Tools, Boca Raton, USA: Chapman & Hall/CRC Data Mining and Knowledge Discovery Series, 2016 (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)
ISBN: 9781482237573
BibTeX: Download
- Zagel C., Davcheva P.:
Nutzenpotenziale von Augmented Reality im Einzelhandel
In: Medienproduktion : Online-Zeitschrift für Wissenschaft und Praxis (2016), p. 16 - 19
ISSN: 2193-7699
Open Access: http://zs.thulb.uni-jena.de/servlets/MCRFileNodeServlet/jportal_derivate_00246598/MP_OZWP_2193-7699_2016-09.pdf
BibTeX: Download
2014
Supervised Student Reports (excerpt)
- Trustworthy data sharing in healthcare: A blockchain-based concept and prototype(in cooperation with Swinburne University of Technology, Melbourne)
(Jan Miltner; Master Thesis; 2022/23)
- The business and patients value of trusted data sharing within and between stakeholders in healthcare – lessons learned from explorative studies on private blockchains in healthcare(in cooperation with Swinburne University of Technology, Melbourne)
(Jule van de Logt; Master Thesis; 2022/23)
- Design and implementation of an analytical football database to support data-driven decision making in sports
(Marvin Habermann; Master Thesis; 2016)
- Wearable technology in amateur football – A case study
(Adrian Pomayr; Bachelor Thesis; 2017)
- Tracking in handball – An overview and analysis of the potential opportunities
(Björn Eberhardt; Bachelor Thesis; 2016)
- Evaluation of Tracking Systems in Soccer for the Purpose of Player Substitution
(Andreas Kelz; Bachelor Thesis; 2016)
- The Potential of Wearable Technology in Amateur Football – A qualitative study
(Moritz Zieglmeier; Bachelor Thesis; 2016)
- Measuring the effectiveness of sports sponsorship on social media – by the example of football players sponsored by adidas
(Julia Serafin; Bachelor Thesis; 2016)
- Determinants of player substitution in football – A qualitative study
(Isa Tümer; Bachelor Thesis; 2016)
- Predicting the outcome of football matches – A Literature Review
(Raphaela Dung Nguyen; Bachelor Thesis; 2016)
- Effectiveness of Sport Sponsorship – A Literature Review
(Florian Krenzel; Bachelor Thesis; 2015)
- Gamification in Sports Marketing
(Michael Schulz; Bachelor Thesis, 2015)
- The Connected Customer: Designing a self-service information assistant application for Smart Glasses in retail
(Daria Eichner; Master Thesis, 2014)