Dr. Pavlina Kröckel

Dr. Pavlina Kröckel

School of Business, Economics and Society
Management Intelligence Services (MIS) Research Group

Room: Raum 4.450
Lange Gasse 20
90403 Nürnberg

Office hours

by appointment only (please send an email)

Research Projects

Course Responsibilities


Work Experience

2011-2012 Student Research Assistant at Fraunhofer Supply Chain Services Nuremberg
2012-2013 Student Research Assistant at the Chair of Information Systems II of the University of Erlangen-Nuremberg
2012-2013 Intern at adidas Group, Global IT, CoE Marketing
2013-2019 Ph.D. student at the Chair of Information Systems II of the University of Erlangen-Nuremberg
since 2019 Post-Doc
2019 – 2021 Consultant Smart Data in Football, RedBull Football Academy Salzburg


1985 born in Bulgaria
2003 Abitur in Macedonia
2003-2007 International Relations, Bachelor Degree at SWU Neofit Rilski, Blagoevgrad, Bulgaria
2010-2013 International Business Studies, Master of Science at University of Erlangen Nuremberg
2013-2019 Ph.D. studies







Supervised Student Reports (excerpt)

  • Design and implementation of an analytical football database to support data-driven decision making in sports    (Marvin Habermann; Master Thesis; 2016)
  • Wearable technology in amateur football – A case study   (Adrian Pomayr; Bachelor Thesis; 2017)
  • Tracking in handball – An overview and analysis of the potential opportunities   (Björn Eberhardt; Bachelor Thesis; 2016)
  • Evaluation of Tracking Systems in Soccer for the Purpose of Player Substitution  (Andreas Kelz; Bachelor Thesis; 2016)
  • The Potential of Wearable Technology in Amateur Football – A qualitative study  (Moritz Zieglmeier; Bachelor Thesis; 2016)
  • Measuring the effectiveness of sports sponsorship on social media – by the example of football players sponsored by adidas (Julia Serafin; Bachelor Thesis; 2016)
  • Determinants of player substitution in football – A qualitative study (Isa Tümer; Bachelor Thesis; 2016)
  • Predicting the outcome of football matches – A Literature Review (Raphaela Dung Nguyen; Bachelor Thesis; 2016)
  • Effectiveness of Sport Sponsorship – A Literature Review (Florian Krenzel; Bachelor Thesis; 2015)
  • Gamification in Sports Marketing (Michael Schulz; Bachelor Thesis, 2015)
  • The Connected Customer: Designing a self-service information assistant application for Smart Glasses in retail (Daria Eichner; Master Thesis, 2014)
Friedrich-Alexander-Universität Erlangen-Nürnberg