Since 2006, the adidas Group is one of the chairs preferred partners. The close cooperation allows our students to gain practical experience and to learn about everyday business in the area of IT in one of the world’s most successful sporting goods companies.

Research within the IT department of the adidas Group focusses on the following three main areas:

More than 75 supervised student theses in various fields of research have already helped to generate company internal knowledge, discover hidden business potentials and foster innovative projects.

Student theses can be separated into the following four types:


CeBIT Innovation Award 2013

In collaboration with our long-standing partners, the adidas Group, and the Computer Graphics Group Erlangen, the Chair for Information Systems could leave a convincing impression in the services sector with two of its innovations, coming third place in the competition.

„Next Generation Fashion Store“

The award-winning innovations were ‚CyberFIT‘, an interactive changing room, and ‚BodyKinectizer‘, a cost-effective body scanner based on a Microsoft Kinect console. Both innovations constitute the ‚Next Generation Fashion Store‘ and are part of the research project Service Fascination. They set the trend, pointing the way forward for future store concepts and sales strategies in the apparel industry by placing the customer centre stage. The ‚Next Generation Fashion Store‘ is directed in particular at the digital generation (so-called ‚Millennials‘) with the aim of creating a completely new shopping experience in an innovative environment that excites consumers and offers added value.

Please find more information about the CeBIT Innovation Award on our official project website.